Gemma Marketing Gemma Marketing

C2FO

C2FO’s convenient, easy-to-use platform enables companies to work with their suppliers and customers to improve cash flow by determining the best time and terms for paying or getting paid.

Today, C2FO is the world’s largest market for working capital. They serve over one million businesses representing $10.5 trillion in annual sales across 183 countries. Their online platform connects more than $110 billion of daily accounts payable and accounts receivable.

By providing cost-effective access to working capital, they’re bringing fairness, transparency and, above all, opportunity to the world’s growing businesses.

With C2FO, we were their content partners for:

  • Supplier marketing videos
  • Buyer marketing videos
  • Hindi translation of their English videos
Client
C2FO
Date
2020-2022
Services
Corporate Film, Content

Challenges

C2FO came to us with a very specific need of vendor and supplier marketing. The target was to build awareness about the platform among the vendors by building insightful, engaging and value add content.

The main challenges that we faced while strategising content were as follows:

  • Educating vendors with no prior experience of using such fintech software product.
  • Building unique stories native to each vendor emphasising upon their different issues faced by them in business

Process

We first performed the interview call with the suppliers to get insights aabout their businesses.

From their background to their journey, we extensively covered almost every aspect of their entrepreneurial journey and business to discover their poin points and unlocking the C2FO advantage in case of each supplier & vendor calls.

We delivered 2 types of content for C2FO:

  1. Video profile of the supplier
  2. Written case study

Both the content heavily emphasised on how C2FO played a pivotal role in the growth of their business.

Outcome

Here are few of the published case studies for your reference:

  1. Sreekumaar Texind: https://www.c2fo.com/en-in/resources/case-study-sreekumaar-texind-corporation/
  2. Vishal Industries: https://www.c2fo.com/en-in/resources/case-study-vishal-industries/
  3. PRV Alloys: https://www.c2fo.com/en-in/resources/pvr-all